Legal information

Privacy Policy

This Privacy Policy explains what personal data Erelen s.r.o. processes, for what purpose, for how long, and what rights you have in relation to this processing under Regulation (EU) 2016/679 (GDPR).

Effective from October 9, 2026

This is a courtesy English translation. In the event of any discrepancy, the Czech version of this Privacy Policy prevails.

Data controller

Company name: Erelen s.r.o.
Company ID (IČO): 01617800
Registered office: Šlechtitelů 813/21, Holice, 779 00 Olomouc, Czech Republic
E-mail: obchod@erelen.cz
Phone: +420 775 880 432

Erelen s.r.o. is the controller of the personal data you provide to us, in particular by filling in the inquiry / contact form on the erelen.cz website, the configurator, the hardware buyback form, or by communicating via e-mail, phone, or WhatsApp.

What data we process

When you fill in an inquiry or contact form, we process the following data that you provide yourself:

first and last name,
e-mail address,
phone number (if provided),
the content of the message / inquiry (description of the requested build, component, service, etc.).

For the hardware buyback form, we also process data about the offered device (type, condition, photos of the device) and, where applicable, a delivery or pickup address. For orders of goods, we also process billing and delivery details (address, and Company ID / VAT ID where applicable) required to issue a tax document and deliver the goods.

When you visit the website, we also automatically process technical data about your device and behavior on the site (see Article 4 — Cookies and analytics).

Purpose and legal basis of processing

Handling your inquiry / request: Legitimate interest of the controller to respond, or pre-contractual negotiations (Art. 6(1)(b) and (f) GDPR)
Conclusion and performance of the contract: Processing your order, delivering goods or services, issuing a tax document (Art. 6(1)(b) GDPR)
Compliance with legal obligations: In particular accounting and tax records (Art. 6(1)(c) GDPR)
Cookies and traffic analytics: Your consent given via the cookie banner (Art. 6(1)(a) GDPR)
Marketing and remarketing: Your consent given via the cookie banner (Art. 6(1)(a) GDPR)
Newsletter: Your consent given by subscribing (Art. 6(1)(a) GDPR); you can unsubscribe via the link in every e-mail
Customer account: Performance of the account agreement (Art. 6(1)(b) GDPR); when signing in with Google we receive your name and e-mail from your Google account
Withdrawal from contract and claims: Performance of the contract and legal obligations (Art. 6(1)(b) and (c) GDPR)

By submitting the inquiry form, you consent to the processing of the personal data provided for the purpose of handling your inquiry and any subsequent communication related to your order.

Cookies and analytics tools

Our website uses cookies and similar technologies to ensure basic website functionality, measure traffic, and display relevant advertising. Specifically, we use:

Google Analytics 4 (GA4) — for anonymized analysis of website traffic and user behavior (e.g. which pages you visit, how long you stay on the site),
Google Ads — conversion measurement and remarketing (showing our ads to people who visited the site); runs only after consent in the cookie banner (Google Consent Mode),
Sklik (Seznam.cz) — retargeting and measurement pixel — to measure the effectiveness of advertising campaigns and to show targeted advertising (retargeting) to users who have already visited our website,
technical cookies necessary for the website to function (e.g. storing your language preference, form state).

Analytics and marketing cookies (GA4, Google Ads, Sklik) are active only based on your consent given through the cookie banner; you can withdraw or change your consent at any time in the same cookie banner or in your browser settings. Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

Data retention period

Inquiry / contact form: For the duration of handling the inquiry and a further 12 months from the last contact, unless a contract is concluded
Concluded purchase contract, invoices: 10 years from the end of the relevant tax period under the VAT Act and the Accounting Act
Warranty claims: For the duration of the warranty period and a further 3 years after its expiry
Cookie data (GA4, Google Ads, Sklik): According to the settings of the respective tool, typically 2–26 months from the last activity

After the above periods expire, we securely delete or anonymize the personal data, unless a specific legal regulation provides otherwise.

Sharing data with third parties

For the purposes described in this Policy, personal data may be shared with the following categories of processors and recipients:

shipping and delivery providers (DPD, Zásilkovna / Packeta),
payment service providers (Stripe) and financing providers (ESSOX s.r.o.),
analytics and marketing tool providers (Google — GA4 and Google Ads, Seznam.cz — Sklik),
e-mail delivery provider (Resend) for order confirmations, replies and the newsletter,
IT infrastructure, database and website hosting providers (Macaly, Convex),
Google (sign-in to the customer account with a Google account) and Meta Platforms (communication via WhatsApp if you contact us that way),
public authorities, where required by law.

Except as stated above, Erelen s.r.o. does not transfer personal data to any other third parties and does not sell it. Some of the processors listed above may process data on servers outside the European Economic Area (e.g. the USA); in such cases, an adequate level of protection is ensured (EU standard contractual clauses).

Your rights

In connection with the processing of your personal data, you have the right to:

access the personal data we process about you,
rectify inaccurate or incomplete data,
erasure ("right to be forgotten"), unless prevented by a legal obligation to retain the data,
restrict processing,
data portability in a structured, commonly used format,
object to processing based on legitimate interest,
withdraw your consent to processing at any time (in particular regarding cookies and marketing), without affecting the lawfulness of processing based on consent given before its withdrawal,
lodge a complaint with the supervisory authority, the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Prague 7, Czech Republic.

You can exercise your rights by e-mail at obchod@erelen.cz or by phone at 775 880 432. We will respond to your request without undue delay, no later than 1 month after receipt.

Data security

We process personal data in a secure environment and protect it against unauthorized access, loss, or misuse using appropriate technical and organizational measures (encrypted data transmission, restricted access to data, secure storage).

Changes to this Policy

Erelen s.r.o. reserves the right to update this Privacy Policy from time to time, in particular in connection with changes in legislation or in the way data is processed. The current version is always available on this page.

This Privacy Policy is drawn up in accordance with Regulation (EU) 2016/679 (GDPR) and Act No. 110/2019 Coll., on the Processing of Personal Data. Effective from October 9, 2026.